How to Add DoubleClick Floodlight Conversion & Remarketing Tags to Shopify

If you run a Shopify ecommerce website and would like to add either a Google DoubleClick Floodlight Remarketing (Retargeting) Tag or a Google DoubleClick Floodlight Conversion Tag then the short and detailed guide below will walk you through how to set them up easily within your Shopify theme and admin area. If a digital marketing agency has asked…

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Smartphone Battery Tips – Content Marketing Case Study

National Media Coverage and 200k+ Visitors from Hit Reach Content Asset liGo are a large electronics ecommerce retailer based in Glasgow, Scotland. They have been established for more than 10 years, turnover more than £12 million, have more than 40 staff, a 6,000 sqft state of the art warehouse and have recently expanded into Europe. Despite the company being…

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How the ‘No’ Vote Saved Marketers a Lot of Work

The Scottish “No’” vote actually saved a lot of work for digital marketers (and Google). Not so long ago, the Scottish public voted “No” to the referendum of independence. Although anticipated, it didn’t turn out to be as close a call as originally predicted. With the result, businesses saved themselves quite some strain. But while the…

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80+ Conversion Optimisation Resources for Marketers

At Hit Reach we have access to a wide range of internal tools we have developed for us and our clients however we do use a lot of third party tools too for carrying out SEO campaigns, site audits and site designs. Below is a list of our favourite tools that we use for carrying…

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Elite Camp 2014 – Why This Was The Best Conference Of The Year

Elite Camp – a conversion conference in Estonia I’d never heard of a few months ago, that turned out to be the best conference I’ve ever been to. My colleague Matt and I flew across from Manchester (early) on Friday morning, with the conference kicking off at 3pm in the afternoon. Ants Anupõld, who had helped…

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6 Ways To Build Links By Helping Others

If you entered the world of SEO in the past few years (or past few months as I have) you’ll have been taught the mantra that you need to have lots of great content to promote and share in order to earn those “white-hat” links which will skyrocket your rankings and keep you safe from…

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