The psychology and art of storytelling

Adverts and content – a lot of people are like: Or Because the advertisers, the adverts, the “content marketers” just don’t get it. We get the huge flux around the Superbowl and Christmas for example, some good, some bad, but the majority of the year adverts and content are created without persona development, identification or…

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How to get the most out of your AdWords campaigns

AdWords campaigns with poor ROI’s are usually as a result of poor set-up, poor management and optimisation. If your campaign is not bringing in the desired leads or is suffering from a poor ROI, then you can still bring about improvements by following some of these simple steps: Choose keywords wisely When it comes to…

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