My Google Analytics Feedback Gets Noticed

A big thanks to Avinash for picking up on my Google Analytics feedback and passing it onto the GA team to deal with as mentioned on the most recent Google web analytics tv.

Whilst it’s possible to now create up to 20 goals in a profile it’s still only possible to include the first 4 in a custom report. How long will it be until they fix this and is there a workaround that can be used in the meantime?


It’s pretty amazing that with goals being such an important part of reporting and analysis that this has been overlooked for so long by Google and surprising that more noise hasn’t been made about it from users.

Avinash seemed just as amazed that it wasn’t possible and called the feature ’absolutely key’ and ’criminal’ that they coulnd’t be added into the reports.

It’s great though to see how proactive the GA team are and how valuable users feedback is to them (If you want to submit questions for web analytics tv just add them to the GA moderator site) rather than trying to dictate how the service will be developed and forcing users to shoehorn how it works into their real world application of the tool.

If you are interested in web analytics then I thoroughly recommend; Web Analytics 2.0 by Avanish Kaushik. As if it wasn’t worth it’s wait in gold anyway 100% of the author’s proceeds are donated to 2 charities, The Smile Train and Ekal Vidyalaya. Analytics enlightenment and helping those in need.

(NB: I have no affiliation with the author or product)

Posted by: Chris Gilchrist

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