The Viking Laws and Business 1000 years later

I was at a self defence seminar last weekend and spotted a poster on the wall which showed a list of the old Viking laws.

The rules were there to illustrate how the ancient values of the 8th century ’raiders and traders’ could be translated into our modern day approach to martial arts but I realised it’s also incredible how many of their laws are still relevant 1000 years later but with regards to a successful approach to business and entrepreneurship.

Naturally some have a more conceptual relationship whilst others are in fact very literal.

Here’s the list of Viking laws:

  • Be brave and aggressive
    • Be direct
    • Grab all opportunities
    • Use varying methods of attack
    • Be versatile and agile
    • Attack one target at a time
    • Don’t plan everything in detail
    • Use top quality weapons
  • Be prepared
    • Keep weapons in good condition
    • Keep in shape
    • Find good battle comrades
    • Agree on important points
    • Choose one chief
  • Be a good merchant
    • Find out what the market needs
    • Don’t promise what you can’t keep
    • Don’t demand overpayment
    • Arrange things so that you can return
  • Keep the camp in order
    • Keep things tidy and organised
    • Arrange enjoyable activities which strengthen the group
    • Make sure everybody does useful work
    • Consult all members of the group for advice

Here’s a very brief list of relvant quotes from well known names in business which immediately sprang to mind whilst reading the list:

Be direct:Simple and to the point is always the best way to get your point across.” – Guy Kawasaki

Use varying methods of attack:When somebody challenges you, fight back. Be brutal, be tough.” – Donald Trump

Be versatile and agile:If you have a problem with confidence, hide your fear. Feeling nervous and uncertain in new situations is normal. You’ll soon adapt.” – Sir Alan Sugar

What laws apply most to your business? Do you have any quotes from well known business figures that are directly relevant?

Dundee and Angus Chamber of Commerce Member Federation of Small Businesses Member