Web Design Arbroath, Angus, Scotland
If you are already familiary with creating your tracking links and want to track offline marketing campaigns in Google Analytics you have 2 choices.
Given that the tracking links are long and ugly and completely unsuitable for advertising you will still create your tracking link as standard and then you can either:
If you already appreciate Why You Should Use the Google Analytics URL Builder then below is a short guide on how to use and some things to consider about it’s application.
If you have a look at the Google Analytics URL Builder page you’ll see it’s very simple to use.
Enter the url of your site that you will be directing people to, enter your tracking terms in the fields underneath (only 3 are required) and then click the ‘Generate URL’ button.
Now you just copy the tracking code which appears in the box underneath and use that in your marketing campaign. You don’t need to do anything in GA itself. Just start using the link. Simple!
Here are some things you might find useful for tracking marketing campaigns:
In our post about the key Google Analytics essentials we mentioned tracking your traffic using the Google Analytics URL Builder (also sometimes called the Google URL Tool) being one of them.
In it’s simplest form the tool generates links that enable you to track which on and off line marketing campaigns your visitors have come from and as a consequence what they do on your site.
There are a number of reasons for tracking your visitors this way and they apply to the majority of website owners and web agencies who wish to produce value rich reports.
Lots of people are (sensibly) using Google Analytics (GA) these days.
It’s free, packed with an ever expanding incredible feature list and as easy to install on your site as could be made possible.
The problem a lot of the time is that companies know they should be collecting data but beyond that are unaware of any configuration being necessary or exactly how they will use the data they collect in the future.
Now, not knowing which data that they collect is going to be the most useful to them in the future or knowing how they and other stakeholders will want that information presented to them doesn’t matter one bit. Reports can be produced or changed retrospectively. They are purely a way of presenting the data that’s been collected in a format most useful to the recipient.
The problem arises when the data hasn’t been collected properly in the first place. Simply adding GA code to your site is not enough.
Below are step by step instructions on how to setup Windows Live Mail to be the ultimate Gmail IMAP client.
There are 15 steps in total and shouldn’t take more than 10 minutes to complete.
Using these settings in Windows Live Mail (WLM) will give you an amazing IMAP configuration that’s fast, reliable and easy to use.
Windows live mail is free and can be downloaded here.
Once you have installed the programme and run it for the first time work through this setup list in order:
We use Gmail and it’s IMAP functionality for our emails and we also recommend it to our smaller clients who don’t use or have a need for an enterprise mail solution. Why? Because Gmail rocks.
Along with everyone else who uses IMAP we’ve tried just about every client out there in search of the perfect solution.
It’s an extremely frustrating process to work through the forum, tutorials and discussions of those who have tried before and peice together their guides in order to avoid encountering the nuances of each client that they discovered.
Before getting to the things about WLM that we love here’s why we just can’t use Thunderbird or Outlook:
Email hosts are either very expensive or completely unreliable so neither option suits us or our smaller clients who don’t have a requirement for an inhouse enterprise solution.
It’s also a lot of fun when Microsoft Exchange encounters a problem or you have an outage at your datacenter and every single client’s emails stop working all at once. Calls and emails flood in, work stops while you deal with a emergency situation and no one expects to pay for a technical issue being resolved.
I also think exchange is also very overpriced, a misuse of time to setup and maintain on the server and far too complicated to make setting up on a local client fun for anyone.
Just some of the reasons why Gmail rocks:
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