We approach logo design by selecting a typeface first

When it comes to designing a new logo or brand identity each designer has their own preference for how to approach it.

Some designers use note pad and pen and doodle and scribble until they get something to work with then onto the computer they go. Others dive right into their favourite design program and start cranking away until something falls into place. Other designers will sift through books/magazines/websites/stock imagery and any other reference material they have lying around to get a kick start.
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January 27, 2010 | Filed Under Blog | Leave a Comment 

50 Reasons You Should Hire Us

    50 Reasons You Should Hire Hit Reach

  1. Collectively over 75 years experience in this industry
  2. Worked with respected brands including IBM, Sony, Lexmark, Greenpeace, Barclays, Oxford University Press, UK MOD, EA Games and many more
  3. A team of less than 10 which allows us to be dynamic, flexible and very customer centric
  4. Individuals are experts in specific areas instead of all being mediocre at everything
  5. We’re professional, fanatical about our work and committed to helping our clients achieve their goals but still friendly and fun to work with
  6. Our proactive approach to business and projects is regularly recognised and commented on
  7. Our business number is free to call
  8. If you’re a web agency and want to confidentially sub contract work to us you can
  9. We have never advertised, EVER. Word of mouth has been our exclusive revenue channel which is testament to the quality of our work
  10. Our rates are extremely competitive and we don’t have ridiculously high minimum charges
  11. Typically acheive a 24 hour turnaround for standard updates
  12. Priority and immediate queues for urgent and emergency jobs
  13. Detailed and itemised monthly invoices
  14. Happy to integrate with inhouse teams
  15. Developers can be deployed on site
  16. On site training and consultancy is available
  17. We each have clear rolls in the business so we can manage work flow very easily
  18. Skilled in PHP, C#.NET, ColdFusion, SQL and many other languages and technologies
  19. Experienced with several Content Management Systems
  20. Experienced e-commerce development and payment gateway integration
  21. HND and degree-level educated web developers
  22. In house development and testing servers
  23. Knowledgeable regarding the latest hosting trends and can arrange or advise on hosting
  24. Experienced with server administration
  25. Can provide remote support
  26. Direct access to the developers if you need to talk technical
  27. An account manager you can talk to if you don’t!
  28. Developers who strive to understand your business to help ensure that the spec fits and is not blindly followed
  29. Always keeping upto date with current design trends
  30. Regardless of the size of job 100% is always given
  31. Enjoy pushing ourselves to new levels
  32. Love working closely with clients to create the maximum level of satisfaction
  33. Enjoy design challenges in all aspects of our work
  34. We don’t have big, fancy glass fronted offices so you don’t get big inflated bills
  35. Our web analytics knowledge can help explain your web stats and suggest improvements to your sites based on facts rather than opinion
  36. Goole Analytics Qualified
  37. Create, manage and report on your PPC campaigns
  38. Create custom reports about your site and marketing successes and failures for different departments in your company
  39. Help you track your on and off line marketing campaigns
  40. Optimise your website and market it online
  41. Help you identify which keywords convert your traffic into sales and which ones could but you don’t currently rank for
  42. Give you impartial advice on which CMS will suit your needs best. We don’t own one we try to shoehorn your project into like most agencies
  43. Are very transparent and will be completely open and honest with you – even if the truth isn’t what you might want to hear
  44. Don’t try to retain code and IP we develop for you and charge you more to release it
  45. Happy to discuss partnering for a share of the project or business
  46. Have a network of trusted resources we utilise if specialist jobs are required
  47. Most of our customers become long term clients
  48. Often recommend existing 3rd party products we think clients can leverage instead of taking their money to build them
  49. Care about our clients and their businesses
  50. We love our work

There’s probably a lot more we could think of but we really need to get back to work…

January 22, 2010 | Filed Under Blog | Leave a Comment 

Why you should have a Google Business Listing

Have you created a Google Business Listing for your business yet? If not then you are missing out on a opportunity.

We still encounter a lot of SME’s we do work for that either don’t realise that they could have a business listing on Google or have just never got round to adding one.

It’s really easy to do and hardly takes any time at all.

Top benefits of a Google Business Listing:

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January 13, 2010 | Filed Under Blog | Leave a Comment